January 06, 2022 at 1:26pm | Laurie Scherer
Here’s why you might have a difficult time selling your own property.

Should you sell your own home? Let’s chat about the pros and cons of being a seller without representation in today’s market.

A lot of people are hearing stories of their neighbors or friends selling their homes for record-high prices and want to get in on the action. They think that since the market is so hot, selling their own home will be easy and result in a higher net profit. That logic makes sense at first glance. However, not having representation when you sell your home is the wrong thing to do.

If you decide to sell your own home, how are people going to find out about it? You might tell a few friends or acquaintances on social media, but there will be a big group of homebuyers who won’t see it.

"Great marketing creates more showings and more offers."

If you list on the market with a full marketing plan from an expert Realtor, millions of buyers are going to find your home. Here in Palm Beach County, we have over 20,000 licensed Realtors. If just half of them were working with a suitable buyer, how much interest do you think that’s going to generate on your home?

Once I list a property, I usually have multiple requests for showings immediately. For most of our listings, we’re also receiving multiple offers over list price. This creates bidding wars, which are always a good sign that you'll get a high sale price.

So now it’s time for you to decide: Do you want to quietly let the people you know that your home is for sale, or do you want to take a big megaphone and let the world know your home is for sale in this hot seller’s market?

If you have any questions for me about selling your home or real estate in general, don't hesitate to reach out via phone or email. I look forward to hearing from you soon.



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